BA (Hons) Business Management and Marketing with Foundation Year
Our Business Management and Marketing program offers students a broad understanding of the fast-paced world of modern business. By exploring the complexities of this field, students develop a thorough knowledge of the challenges businesses encounter, effective marketing strategies, and current business models. The program also places significant emphasis on addressing the ethical dilemmas businesses face in today’s constantly evolving environment.
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Modules
This course is 4 years with a foundation year. You will complete your first year and then continue for 3 more years to get your degree.
Foundation Year
Focuses on developing personal skills and competencies essential for academic and professional success, including time management and self-directed learning.
Introduces the principles of professionalism in a business context, including communication, ethics, and workplace behavior.
Covers the basics of business principles and effective communication strategies, including business writing and presentation skills.
Explores the dynamics of global cities and their impact on business and society, including urbanization and global economic trends.
Develops critical and creative thinking skills, as well as ethical reasoning, to address complex problems in business and society.
Provides an opportunity for students to undertake a research or practical project of their choice, demonstrating their learning and skills in a self-directed manner.
Year 1
Examines the external factors affecting businesses, including economic, social, and political influences.
Introduces fundamental marketing concepts and practices, including market research, consumer behavior, and marketing strategies.
Explores organizational behavior and human resource management, including leadership, motivation, and team dynamics.
Covers the principles and practices of financial accounting, including financial statements, balance sheets, and income statements.
Focuses on decision-making processes in business, including quantitative and qualitative analysis techniques.
Introduces the concepts of operations management, including production processes, supply chain management, and quality control.
Year 2
Examines legal principles and regulations affecting businesses, including contract law, employment law, and corporate governance.
Explores ethical issues and dilemmas in business, including corporate social responsibility, ethical decision-making, and stakeholder management.
Focuses on strategic planning and management, including competitive analysis, strategic formulation, and implementation.
Covers research methodologies and techniques, including data collection, analysis, and interpretation for business research.
Explores cultural differences and their impact on business management, including cross-cultural communication and international business practices.
Introduces information systems and technologies used in business, including data management, system analysis, and information security.
Year 3
Focuses on marketing strategies and practices in an international context, including market entry strategies and global marketing management.
Explores the principles of entrepreneurship and innovation, including new venture creation, innovation management, and entrepreneurial finance.
Examines sustainable business practices and future trends in management, including corporate sustainability, environmental impact, and ethical leadership.
A major project that allows students to apply their learning to a real-world business problem or opportunity, including project planning, execution, and presentation.
Apply Now
Ready to take the next step in your education and career? Apply for the BA (Hons) Business Management and Marketing with Foundation Year program today!
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Submit Your Application
Begin by filling out our user-friendly online application form with your personal and educational details.
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Upload Supporting Documents
Ensure you provide all necessary documents, including, Educational transcripts, Personal statement, References
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Application Review
Our dedicated admissions team will carefully review your application. If we need any additional information, we'll get in touch with you.
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Receive Your Offer
If your application is successful, you will receive an offer letter with detailed instructions on the next steps to enroll in the program.
