BA Hons Fashion Management and Marketing
This innovative Bachelor's degree in Fashion Management and Marketing, developed by the University for the Creative Arts, keeps pace with the rapidly evolving fashion industry, offering up-to-date knowledge, valuable transferable skills, and a high employability rate.
Based at our Central London campus, this course fosters creative thinking within a commercial framework, focusing on building business acumen and strategic planning abilities. You will gain expertise in fashion buying, merchandising, forecasting, management strategy, PR and marketing, branding, and international business. The program also emphasizes the development of communication skills through report writing, presentations, and pitches, equipping you to enter the fashion world with a strong creative business perspective.
The course places a significant emphasis on real-world industry exposure through live briefs. All tutors are deeply involved in the current fashion industry, ensuring that teaching content remains relevant and directly connected to industry practices. This approach includes direct links to industry professionals and collaborative projects.
Graduates from this program are highly sought after and possess skills that are directly applicable to the fashion industry. Our alumni have secured positions with leading brands such as Inditex, Burberry, and Harrods.
Course Locations
Modules
This degree is 3 years and at the end of the 3 years you will graduate with your bachelors degree.
Year 0
Provides foundational skills and knowledge for progression into a degree in design or creative business.
This 30-week course equips students with academic skills and subject knowledge needed for undergraduate study, including developing a unique portfolio of work.
Builds on key research, analytical, and reflective skills from Stage 1, allowing exploration of specialist areas within creative arts or business.
Students undertake a self-directed project to synthesize and conclude their knowledge, including a Final Major Project with advanced language and study skills.
An introductory module to design principles and practices, tailored to the pathway chosen.
Enhances academic English proficiency and research skills required for higher education.
Explores visual culture and its significance in design and creative business contexts.
A comprehensive project demonstrating the culmination of learning and skills acquired throughout the course.
Provides a foundational understanding of business principles and practices.
Year 1
Focuses on marketing strategies and practices specific to the fashion industry.
Explores branding techniques and promotional strategies in fashion.
Covers the principles of fashion buying and merchandising processes.
Introduces management concepts and practices relevant to the fashion industry.
Year 2
Examines forecasting methods and future trends in fashion.
Focuses on visual merchandising techniques and creating engaging retail experiences.
Provides practical experience and professional practice in the fashion industry through placements.
Year 3
Focuses on conducting strategic research in the fashion industry.
Covers methods of trend forecasting and developing fashion concepts.
Prepares students for career planning and strategic implementation in the fashion industry.
Further Study
Advanced study in fashion business and management practices.
Focuses on global marketing strategies and communication practices.
Specializes in management practices within the luxury business sector.
Apply Now
Ready to take the next step in your education and career? Apply for the BA Hons Fashion Management and Marketing program today!
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Submit Your Application
Begin by filling out our user-friendly online application form with your personal and educational details.
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Upload Supporting Documents
Ensure you provide all necessary documents, including, Educational transcripts, Personal statement, References
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Application Review
Our dedicated admissions team will carefully review your application. If we need any additional information, we'll get in touch with you.
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Receive Your Offer
If your application is successful, you will receive an offer letter with detailed instructions on the next steps to enroll in the program.
