BA (Hons) Marketing with Foundation Year
Embark on a comprehensive journey through the dynamic world of marketing with our BA (Hons) Marketing with Foundation Year program. This innovative four-year program is tailored to provide students with a solid foundation in marketing principles and strategies, equipping them with the knowledge and skills needed to excel in today’s competitive business landscape.
The program begins with a foundational year designed to build essential academic and study skills, ensuring that students are fully prepared for the rigorous demands of undergraduate study. During this year, students will explore key concepts in marketing, business, and related disciplines, laying the groundwork for in-depth learning in subsequent years.
Upon successful completion of the Foundation Year, students progress to the core curriculum of the BA (Hons) Marketing program. Over the next three years, they will delve into a diverse range of topics, including consumer behavior, market research, digital marketing, branding, and strategic marketing management. Through a combination of lectures, seminars, practical projects, and real-world case studies, students will develop a deep understanding of marketing principles and their application in various contexts.
In addition to the core curriculum, our program includes micro modules that highlight the interconnectedness of marketing and business. These specialized modules provide students with valuable insights into key areas such as finance, management, entrepreneurship, and sustainability, enriching their understanding of how marketing functions within the broader business ecosystem.
Course Locations
Modules
This course is 4 years with a foundation year. You will complete your first year and then continue for 3 more years to get your degree.
Foundation Year
Introduces fundamental concepts in business, including core principles and practices that are essential for understanding the business environment.
Focuses on developing key academic and professional skills necessary for success in higher education and the professional world.
Enhances students' digital literacy, including proficiency in digital tools and technologies relevant to modern business practices.
Prepares students for the job market by developing employability skills and understanding current trends and expectations in the career landscape.
First Year
Examines the global business environment, including international market dynamics, global economic factors, and their impact on business operations.
Covers principles of inclusive management practices and their importance in building and leading diverse teams.
Focuses on leveraging data analytics to enhance business decision-making, including data collection, analysis, and application.
Introduces key concepts in accounting and finance tailored for managerial roles, including financial reporting, budgeting, and financial decision-making.
Covers fundamental marketing principles and practices, including market research, branding, and modern marketing strategies.
Explores psychological principles related to team dynamics and performance, focusing on effective team management and collaboration.
Provides an overview of social media platforms and their role in business, including strategies for effective social media marketing.
Examines concepts of enterprise and identifies opportunities for business development and innovation.
Encourages self-reflection on personal growth and character development, with a focus on enhancing professional skills and attributes.
Guides the creation of a personal development plan, emphasizing the setting and achieving of career and personal development goals.
Second Year
Explores ethical issues in business and the role of corporate social responsibility in promoting ethical and sustainable practices.
Develops skills in conducting and analyzing market research, including techniques for gathering and interpreting market data.
Analyzes consumer behavior and decision-making processes, focusing on how businesses can respond to consumer needs and preferences.
Focuses on strategic marketing principles and digital marketing practices, including the integration of digital tools and strategies.
Explores the impact of digital technologies on business, including emerging trends and innovations driving digital transformation.
Examines both commercial and social aspects of entrepreneurship, including business startup strategies and social enterprise models.
Covers practical aspects of business negotiations, including strategies and techniques for achieving successful negotiation outcomes.
Focuses on managing teams with diverse backgrounds, including strategies for fostering inclusion and enhancing team performance.
Examines integrated marketing communication strategies, including the coordination of various marketing channels for a cohesive message.
Explores strategies for organizations to address climate change and implement sustainable practices within their operations.
Focuses on improving employability through sustainability practices, including the development of skills relevant to sustainable careers.
Third Year
Explores global marketing strategies and practices, including the management of international marketing campaigns and global market analysis.
Guides the development of a research or consultancy proposal, focusing on defining objectives and designing a research methodology.
Examines the management of luxury brands, including strategies for brand positioning, marketing, and maintaining brand equity in the luxury market.
Provides an opportunity to undertake a dissertation or consultancy project, applying research and analytical skills to a significant business issue or challenge.
Explores sustainable product development practices, including eco-friendly design and production processes.
Focuses on leading innovation initiatives and managing organizational change, including strategies for fostering creativity and adaptability.
Apply Now
Ready to take the next step in your education and career? Apply for the BA (Hons) Marketing with Foundation Year program today!
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Submit Your Application
Begin by filling out our user-friendly online application form with your personal and educational details.
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Upload Supporting Documents
Ensure you provide all necessary documents, including, Educational transcripts, Personal statement, References
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Application Review
Our dedicated admissions team will carefully review your application. If we need any additional information, we'll get in touch with you.
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Receive Your Offer
If your application is successful, you will receive an offer letter with detailed instructions on the next steps to enroll in the program.
